越前焼や越前和紙、越前打ち刃物など 越前市には魅力ある工芸品がたくさん
代々旅館業を営んできた萬谷が、レストラン業へとシフトしたのは先代の時代。「父の努力が実を結び、福井県内の多くのみなさまに愛される店へと成長しました」と明かす息子さんである専務が視野に入れているのは全国。「まだまだ駆け出しですが、お店のよさだけでなく、お店が立地する越前市のよさも伝えられるような商品づくりを心がけています」と教えてくれました。「福井の良さ」を何で伝えるかというと、お皿やカトラリー、商品を包むパッケージ。「越前市には、越前焼きや越前和紙、越前打ち刃物といった魅力ある工芸品が多彩にそろっているので、うちの料理を通して、そうした工芸品のよさも知ってもらえたらうれしいですね」。
Mantani, who has run the inn business for generations, shifted to the restaurant business in the previous generation. "My father's efforts have paid off, and it has grown into a store loved by many people in Fukui Prefecture," says his son, Senior Managing Director, is nationwide. "I'm still at the start, but I'm trying to make products that convey not only the goodness of the store but also the goodness of the Echizen city where the store is located," he said. What conveys the goodness of Fukui is the packaging that encloses plates, cutlery, and products. " Echizen city has a wide variety of attractive crafts such as Echizen ware, Echizen Washi, and Echizen cutlery, so I'd be happy if we could know the goodness of such crafts through our cooking."
「煮鯖寿司」をはじめとする加工寿司は 全国発送にも対応&作ったその日に発送
越前市は、「天皇の料理番」と称された料理人の、故・秋山徳蔵氏が生まれ育ったまち。皇室の食卓を預かり、宮中でおこなわれる公式行事の料理を一手に担っただけでなく、日本における西洋料理の普及に多大な功績を残した秋山氏のDNAを宿す越前市には、今なおおいしいものが多彩にそろいます。その筆頭が、萬谷でも供している「煮鯖寿司」(税別1,500円)や「へしこの羽二重寿司」(税別1,800円)、「甘鯛の炙り寿司」(税別1,800円)、「鯛の笹寿司」(税別2,700円)といった見た目にも美しい加工寿司の数々。作ったその日に発送するため、福井から離れた地でもできたての味を堪能することができます。
Echizen is the town where the late Tokuzo Akiyama, a chef known as the "emperor's cook", was born and raised. Echizen City, which holds the DNA of Mr. Akiyama, who not only took charge of the dishes of the official event held in the royal court and kept the Imperial cuisine, but also made a great contribution to the spread of Western cuisine in Japan, is still delicious. There is a wide variety. The top of the list are "Nibaba sushi" (1,500 yen tax not included), "Heshiko Habutae sushi" (1,800 yen tax not included), "Amagai roasted sushi" (1,800 yen tax not included), and "Taino no sushi" that are also available in Bandani. A number of beautifully processed sushi products such as "sasa sushi" (2,700 yen excluding tax). It will be shipped the same day you make it, so you can enjoy the freshly prepared taste even in a place away from Fukui.
福井および越前市への郷土愛の強さゆえ 福井産のものを褒めてもらえるのが一番の喜び
「購入してくださったお客さまから、『おいしかったのでまた買いにきました』、『来福のたびにお土産に買っています』とお声がけいただくたびに感謝の気持ちでいっぱいになります」と明かす萬谷さん。福井および越前市への熱い思いゆえ、自社の商品だけでなく、素材やカトラリーをはじめとする福井産のものを褒めていただいたときも、誇らしい気持ちでいっぱいになるのだとか。そのため、「食のみを発信するのではなく、工芸の魅力も併せて伝えたい。料理を『食べる』ではなく『体感』してもらいたい」という想いが誰よりも強く、「a.DEPARTMENTに出店している作家のことももっと知りたい」と目を輝かせて語ってくれました。
"Whenever I hear from the customers who bought it, I came back to buy it because it was delicious," "I buy it as a souvenir every time I come to Japan," I am filled with gratitude. " Mr. Mantani reveals. Because of his enthusiasm for Fukui and Echizen, when he praises not only his company's products but also those from Fukui, such as materials and cutlery, he is proud of himself. For that reason, the desire to "not only send out food but also convey the appeal of crafts. I want people to" experience "rather than" eat "food is stronger than anyone else, and" exhibited at a.DEPARTMENT I would like to know more about the artists who are doing it. "