COCON LIFEを運営するパワーズは、昭和50年設立のアパレル会社。百貨店通販からテレビショッピングまでのさまざまなチャネルで、「made in Fukui」の衣料品を販売してきました。「着用いただいたときに、素材のよさを肌で感じていただける商品をお届けしたい」という想いを胸に、機能性にもすぐれたワンマイルウェアを中心に幅広いアイテムを商品化してきた同社。より多くの人の健康と笑顔をサポートしたいと、現在では、福井県素材を使用した化粧品や健康食品の開発も視野に入れているといいます。「福井県には、温泉や蕎麦をはじめとして魅力的なものがいっぱい。たくさんの人に福井生まれの商品で元気になってもらいたい」と今後の目標を話してくれました。そこで生まれたのが今回エーデパでも販売させて頂く「入浴剤」と「ヘアミスト」。衣料でこだわりつづけたパワーズだからこそ、商品化したこだわりの逸品ということです。
Powers, which operates COCON LIFE, is an apparel company established in 1975. We have been selling "made in Fukui" clothing through various channels from department store mail order to TV shopping. The company has commercialized a wide range of items centered on one-mile wear, which is also highly functional, with the desire to "deliver products that make you feel the goodness of the material when worn." In order to support more people's health and smiles, they say that they are now looking into developing cosmetics and health foods that use Fukui Prefecture ingredients. “There are many attractive things in Fukui Prefecture, including hot springs and buckwheat noodles. I want many people to be energized with products born in Fukui,” he said about his future goals. This is where the "bath salts" and "hair mists" that we sell at ADEPA this time were born. Because it is Powers that has been particular about clothing, it is a particular gem that has been commercialized.
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